Recent advances in 3D generative models have achieved impressive results but 3D contents generated by these models may not align with subjective human preferences or task-specific criteria. Moreover, a core challenge in the 3D texture generation domain remains: most existing approaches rely on repeated calls to 2D text-to-image generative models, which lack an inherent understanding of the 3D structure of the input 3D mesh object. To address this, we propose an end-to-end differentiable preference learning framework that back-propagates human preferences, represented by differentiable reward functions, through the entire 3D generative pipeline, making the process inherently geometry-aware. We demonstrate the effectiveness of our framework using four proposed novel geometry-aware reward functions, offering a more controllable and interpretable pathway for high-quality 3D content creation from natural language.